diff --git a/Latex/Paper/sections/01_introduction.tex b/Latex/Paper/sections/01_introduction.tex
index 24bebe5..9f1a113 100644
--- a/Latex/Paper/sections/01_introduction.tex
+++ b/Latex/Paper/sections/01_introduction.tex
@@ -13,5 +13,11 @@ These regulations, such as clinical trial standards \todo{add citation to clinic
 increase the costs of developing new drugs, adding to the business conserns already present, including 
 competitors already in the market or close to entering and the overall demand to address a given condition.
 
+%begin discussing failures
+%I am thinking I'll discuss marketing and operational failures
+%I somehow need to step away from the drug development framing and soften it to ... what? drug investigation?
+
+While discovering that a drug doesn't work or is unsafe is a scientific failure, other failure modes occur.
+\cite{khmelnitskaya_competitionattritiondrug_2021} explored how to identify business related failures within the drug development pipeline. 
 
 \end{document}